+ meet Naime

Naime (pronounced Nai-me) is a specialist strategy, marketing and research consultancy.

Like the legendary adviser from which its name is taken, Naime’s business is to help clients in their quest for business success.

We help organisations succeed by finding true solutions to their challenges. Our focus: unearthing and interpreting the story behind the numbers.

Using insight and passion – as well as 25 years’ industry experience – Naime helps clients make the connection between business challenge and actionable outcome.


+ experience that speaks for itself

With 25 years’ experience in strategy, branding, marketing and product development for the travel industry and beyond, Carolyn Childs has a wealth of experience.

Recognising that each project is unique, Carolyn assembles a team of specialist consultants with experience, knowledge and passion for your organisation’s industry. The profile of some key members of this group is listed here.

Lateral and innovative thinking is employed, using a purpose-built approach, to solve business challenges and discover opportunities for clients.

Carolyn’s experience is born of work for the following:

Air France, Airbus, American Airlines, Austrade, Boeing, British Airways, Cathay Pacific, Delta Airlines, Emirates, Events NSW, Manchester Airport, PwC, Qantas, Singapore Airlines, Starwood Hotels, Sydney Airports Corporation, Sydney Opera House, Tourism Australia, Tourism NT, Tourism Victoria, Tourism Western Australia, United Airlines, Westin Hotels.

For more information, discover our Work.

About Naime

Legendary sources of strategic advice and support

Naime the Duke of Bavaria, was Charlemagne’s most trusted advisor among the12 Peers or Paladins of medieval legend. Besides providing advice, he engaged on Charlemagne’s behalf in various battles and quests. This balance of strategic advice and active engagement embodies the philosophy of Naime’s founder Carolyn Childs in working with clients.

In certain Slavonic languages, Naime means however in the sense of bringing new or interesting information. Again this reflects to Carolyn’s philosophy of bring a fresh perspective to business challenges and opportunities.

Although Naime is European in origin, the archetype he represents exists in most cultures. For example in Hindu legend Siddantha, is a manifestation of the god Shiva who is a strategic advisor to the other gods and fights their battles. This ability to work across cultures is very much the Naime philosophy.