Naime’s 12 Peers

In the legends from which Naime takes its inspiration, Naime (or Naimon) the Duke of Bavaria was one of the 12 Peers on whom Charlemagne relied.  Like those legendary peers or paladins, Naime recognises that you need to assemble the teams that best fit each new task or quest on your business journey.  So Naime has assembled its own team of 12 Peers.  These are the individuals and companies who always bring something amazing to the work we do together.  We invite you to meet them.


+ Bronwyn White

Bronwyn has 22 years experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.

In her consultancy life, Bronwyn has experience in a wide range of travel and tourism services, including: Market research / insights, strategic and tactical marketing consultancy and executive officer services for regional tourism organisations.  Bronwyn has had a wide range of clientele from  the Qantas Board, Regional Tourism Organisations to small bed and breakfasts.

In addition to market research and marketing services,   Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources.  She does this by showing small to medium businesses the power of having an online presence.

She also runs a well respected seniors travel blog,  This site was a finalist at the Travelmole Web Innovation awards – only to be beaten by V Australia.  She is guest writer for a variety of travel and senior magazines.

Bronwyn is also the published author of Seniors Travel Tips, a global travel guide for seniors. She is Naime Principal Carolyn Childs’ partner in



+ Donna Meredith of Keystone Corporate Positioning

Keystone Corporate Positioning was founded in 1997 by former Qantas executives, Donna Meredith and Garry Saunders after an unsuccessful world-wide search for a specialist Corporate Positioning company to support the merger of Qantas and Australian Airlines.

Based on this experience, Keystone’s proprietal methodology was developed and has been used extensively both within Australia and overseas since 1997 to help over 70 corporate organisations and Government agencies to achieve their Corporate Positioning.

Keystone’s methodology is inclusive and consultative, providing real opportunities for management and staff to ‘own’ the positioning of the organisation and for the repositioning process to become the vehicle to drive cultural and organisational change.

Twitter: @donnameredith
Skype: donnasmeredith


+ Travel and Leisure team at TNS Australia

Carolyn continues to work closely with TNS Travel and Leisure on major projects across the tourism, travel and aviation areas.  TNS is the world’s largest custom research consultancy.



+ Kirsty Macmillan, Tourism and Tourism Marketing, Strategy and Research Consultant

Kirsty has more than a decade’s experience working with Travel and Tourism Clients in both Asia Pacific and Europe. Her particular specialities are destination branding, communications and marketing, digital marketing for clients such as Tourism Australia, Visit England, Tourism Ireland and Tourism NT, as well as on marketing effectiveness evaluation. On behalf of TNS, she is the author of the upcoming UNWTO Handbook on Marketing Effectiveness. She mixes her time between Europe and Australia.



+ Victoria Gamble of WIPQR

Victoria was first attracted to market research by a desire to understand why people do what they do. Qualitative research allows Victoria to use the skills gained in her university studies of psychology, sociology and anthropology in a practical setting.

Victoria has been ‘listening in’ on consumers wants and needs for over 12 years, working first in Brisbane and for the past seven and a half years in Sydney.  She has worked in both boutique agencies and the multi-national agency TNS, prior to setting up her own freelance research service in 2010.

An experienced qualitative researcher, Victoria has worked across a wide range of study types and methods.  With a desire to look beyond the stated reasons, Victoria is experienced in a wide range of interviewing techniques, as well as being a practised motivational researcher. Victoria has a passion for developing the field of online qualitative research, and has considerable experience in getting the best results from this emerging technique.

Having worked on studies across a diverse range of industries and research problems, Victoria has a particular focus on financial services, technology, tourism and leisure research.

Victoria holds a Bachelor of Psychology from the University of Queensland.  She is also an active member of both the Australian Market and Social Research Society (AMSRS), and the Qualitative Research Consultant’s Association (QRCA).



+ Sharon Taggart of RedDragonfly

RedDragonfly is a boutique insights consultancy with some very big ideas

We are not concerned about being Goliath (we know how that turned out). What we are about and how we go about things are more useful to our clients.

We are passionate about delivering the right answers to your questions. We turn ‘this is what we found’ into ‘this is what to do about it’. Unlike others, we don’t do boxed up solutions or methodologies and we are not a group factory!

Our insights are straight to the point, grounded and strategic. This is why our clients keep coming back, we help them make better business decisions.

This is why our thinking is different.



+ Milica Loncar of Fresh Projects

FRESH PROJECTS is a vibrant and alternative market research consultancy, established in 2005. Our commitment is to deliver fresh and actionable insights that allow you to better understand, target and reach your customers.

Milica Loncar is the Director of FRESH PROJECTS and has 20 years corporate management experience, including client side broadcasting and tourism research management roles. Milica is a full member of the Australian Market and Social Research Society, QPMR accredited and a member of the Independent Researchers Group.

Milica has sat on the Editorial Board of Research News, the official publication of the AMSRS.  Her qualifications include a Bachelor of Arts (English Literature) with First Class Honours and an Advanced Certificate of Nutritional Sciences.Our Promise is to provide our clients with fresh, vibrant and alternative ways of thinking about people, brands, products and services and to deliver insights that make a real, and FRESH, difference.



+ Peter Morris and the team at Ascend

Peter is a veteran of over 25 years’ in the air transport industry. His expertise spans strategic and economic studies, industry forecasts and a range of traffic, capacity, revenue and cost analyses.

Before joining Ascend in 2003, Peter was Chief Economist and Director, Research Consultancy for the International Air Transport Association (IATA), where he developed IATA’s Aviation Information & Research (AIR) department into a leading global commercial supplier of air transport information and research.

Peter is a regular media commentator on the aviation industry and the impact of new market developments. He holds a BSc in Economics and a MSc in Energy Economics.

The aviation industry relies on Ascend for the most reliable and up-to-date information and insight available.

For almost five decades, our international team of experts has delivered independent and trusted advice to help companies achieve results and drive profitable performance.

Our market-leading products and services include:

  • Aerospace Information
  • Valuations and Appraisals
  • Consultancy Solutions

All over the world, tens of thousands of market opinions are sought using Ascend information.  Our rich source of proprietary data sources and analytical capabilities are second to none.



+ Rebecca Rowland of Cogentys

Rebecca is an aviation analyst with 23 years of experience across the industry, but particularly airports. With exceptionally strong analytical, written and presentation skills, her analysis experience stretches across the aviation industry including sales & marketing, market demand, market research, economic and impact analysis, travel & tourism, due diligence, bids and tender responses, strategic planning, and route development. Cogentys’ brand name describes Becca’s core skill: cogent analysis

Besides her aviation work, Rebecca is an active Fairtrade campaigner, building local networks and staging large events. She has also worked with several not-for-profit organisations with a focus in the development sector deploying her unique business and regulatory knowledge and passion for delivering real outcomes to bring a fresh approach to this field.

Rebecca was Naime principal Carolyn Childs’ ‘opposite number’ at IATA heading up the Consulting, Forecasting and Statistics team.  Together they brought the research and consulting teams together to deliver great outcomes for clients.


About Naime

Legendary sources of strategic advice and support

Naime the Duke of Bavaria, was Charlemagne’s most trusted advisor among the12 Peers or Paladins of medieval legend. Besides providing advice, he engaged on Charlemagne’s behalf in various battles and quests. This balance of strategic advice and active engagement embodies the philosophy of Naime’s founder Carolyn Childs in working with clients.

In certain Slavonic languages, Naime means however in the sense of bringing new or interesting information. Again this reflects to Carolyn’s philosophy of bring a fresh perspective to business challenges and opportunities.

Although Naime is European in origin, the archetype he represents exists in most cultures. For example in Hindu legend Siddantha, is a manifestation of the god Shiva who is a strategic advisor to the other gods and fights their battles. This ability to work across cultures is very much the Naime philosophy.

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