+ experts in travel, tourism and cross-cultural research strategies

Travel, tourism, transport and cross-cultural research are Naime’s specialist areas, however, with such a diverse team of research professionals (with too many years of experience to count), its experience reaches to all industries. Its focus for all clients is on uncovering opportunities and providing practical strategic advice in:

+ branding
+ new product development
+ market understanding
+ campaign testing and development
+ customer relationship management


Areas of specialism:

+ business insight and understanding
+ innovation and strategy
+ multi-disciplinary research
+ cross-cultural studies
+ local, regional, domestic and international tourism
+ regional Australia tourism


Primarily – but not exclusively – for clients such as:

+ airlines and airports
+ other transport organisations
+ attractions and events
+ commercial tourism sector
+ travel and tourism industry bodies
+ travel industry operators and suppliers
+ cities, regions and countries
+ government departments
+ experiences
+ international organisations
+ other agencies (research, consulting, media)

About Naime

Legendary sources of strategic advice and support

Naime the Duke of Bavaria, was Charlemagne’s most trusted advisor among the12 Peers or Paladins of medieval legend. Besides providing advice, he engaged on Charlemagne’s behalf in various battles and quests. This balance of strategic advice and active engagement embodies the philosophy of Naime’s founder Carolyn Childs in working with clients.

In certain Slavonic languages, Naime means however in the sense of bringing new or interesting information. Again this reflects to Carolyn’s philosophy of bring a fresh perspective to business challenges and opportunities.

Although Naime is European in origin, the archetype he represents exists in most cultures. For example in Hindu legend Siddantha, is a manifestation of the god Shiva who is a strategic advisor to the other gods and fights their battles. This ability to work across cultures is very much the Naime philosophy.

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